Investing platform Zerodha has achieved a remarkable milestone of over 1.6 crore users managing assets worth ₹6 lakh crore, co-founder Nithin Kamath shared in a LinkedIn post. The platform’s success is attributed to its customer-centric philosophy, with nearly 30% of its user base joining through referrals.The platform’s growth stands out for its ad-free approach, focusing on customer value rather than flashy marketing. Kamath likened advertising to an addiction. While dominant among English-speaking users, Zerodha aims to expand in Hindi-speaking markets like Uttar Pradesh and Bihar by launching Hindi content channels to boost regional outreach.
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