Blinkit, Eternal’s quick commerce arm, is shifting from a marketplace model to full inventory ownership. Instead of just listing sellers, Blinkit will now stock products itself—aiming for better margins, smoother operations, and more control. This bold move could improve availability and fill rates, but it also means higher working capital. With over 1,500 dark stores and aggressive expansion plans, Blinkit’s eyeing profitability. Margins improved slightly this quarter, and leadership seems confident. It’s a risky play in a cutthroat space, but owning the supply chain might just give Blinkit the edge it needs.
Credit: YourStory
