The U.S. Department of Justice has asked a court to force Google to sell parts of its advertising business — including AdX and Google Ad Manager. The move follows an antitrust ruling that Google unfairly dominated the ad tech market. Google plans to fight back, offering smaller changes instead of a full breakup.
Insights:
- This is one of the biggest threats Google has faced to its business model — especially in digital ads, which power most of its revenue.
- If approved, it could reshape how online ads are bought and sold, opening space for smaller ad platforms.
- It reflects a growing trend of governments cracking down on tech giants for monopolistic behavior.
- For students and professionals, it’s a real-time case study in antitrust law, platform dominance, and what happens when regulation meets Big Tech.
Educatekaro’s Takeaway:
Big tech isn’t invincible — and governments are starting to push back harder. It’s a good reminder that power, even in tech, doesn’t go unchecked forever.
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