Italy’s antitrust regulator, AGCM, has launched a formal investigation into Meta Platforms for allegedly abusing its dominant market position by embedding its AI assistant directly into WhatsApp without explicit user consent. Integrated since March 2025, Meta AI appears in the app’s search bar, offering virtual assistant features. The authority suspects this practice forces users into Meta’s AI ecosystem, potentially stifling fair competition and disadvantaging rival AI providers. Inspections were conducted at Meta’s Italian offices. Meta defends the integration as user-friendly and cooperative with regulators. Violations could trigger EU fines up to 10% of global turnover
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