After years of struggling to find accurate data on global consumer behavior, Joseph Rutakangwa launched Rwazi in 2021 to solve the problem. The startup has now secured $12 million in Series A funding led by Bonfire Ventures. Rwazi offers companies real-time, voluntarily shared data directly from consumers — also known as zero-party data—instead of relying on outdated reports or surveys. With operations in 190+ countries and clients like Coca-Cola and Visa, the company plans to scale its AI tools and expand its engineering team to better serve global markets.
Credit: TechCrunch
