Perplexity is going all-in on India! The AI search startup just teamed up with Airtel to give 360 million users a free 12-month Perplexity Pro plan (worth $200). This exclusive deal boosts its presence in a market where OpenAI still leads in numbers. Downloads in India surged 600% in Q2, and active users grew even faster. Perplexity’s earlier tie-up with Paytm and CEO Aravind Srinivas’ $1M India commitment show it’s serious about growth here. Though revenue lags behind ChatGPT, smart partnerships like this could help Perplexity win big in price-sensitive India.
Credit: TechCrunch