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Have you ever thought that a failed startup could be the stepping stone to building a billion-dollar business? Such is the story of Spencer Skates, who built a $1.4 billion product analytics company called Amplitude — and that too after his first company failed.
His journey is not just the story of an AI product or a tech startup , but a roadmap that every aspiring founder can learn from.
The Startup Failed… And That’s Where the Billion Dollar Idea Came From!
Spencer had previously built a voice-to-text startup called Sonalight, which failed. But during this time he noticed that he was not able to understand his users properly. And this is where he got the idea of Amplitude , an analytics tool that tells how the user is using your product and where there is a disconnect.
Listen to the Customer First
Spencer says, “Founders are often busy with the product, but forget the real thing, which is listening to the customers.” Early feedback gave him the right direction. His mantra was:
“First ask what the user wants, then make the product — not the other way around.”
Charge Users from The First Day
Spencer quickly realized the importance of charging for his product from the beginning. “The first paying customer is the biggest validation ,” he said. Many founders are afraid of pricing, but early monetization played a big role in Amplitude’s success.
How to Get Ahead of Your Competitors?
The product analytics market was already crowded — big names like Mixpanel, Google Analytics were already there. But Amplitude focused on deeper user insights and product-led growth. The result? Slowly, they created their own identity.
Preserving Culture While Scaling Is the Biggest Challenge
As a company expands, one of the hardest challenges is keeping its internal culture intact. Spencer explained how he created leadership processes so that whether the team is small or large – both value and execution remain consistent. Moving out of the startup matrix and creating a sustainable company is a big transition in itself.
Don’t be afraid to fail , but learn from it and pivot.
Before developing an AI feature or product, understand the user’s need.
There is no better teacher than early feedback.
Think monetization from day one , the free model is not always scalable.
From startup to scale , it is important to take the team and culture along.
How I Built A $1.4B Software Giant Called AmplitudeㅣSpenser Skates, Amplitude
