Reddit is intensifying its ambition to become a primary search engine by unifying its traditional search with Reddit Answers, an AI-powered Q&A tool now serving 6 million users across a dozen countries. CEO Steve Huffman announced that a newly prominent search box and global rollout of Reddit Answers are core to this plan, leveraging Reddit’s vast community-generated knowledge. With over 70 million weekly search users, the company’s Q2 revenue soared 78% to $500 million, driven mainly by ads and new AI-powered marketing tools that let brands tap into real-time community trends and sentiments, strengthening Reddit’s position in the search and advertising landscape
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