TikTok Revamps Desktop Platform to Challenge YouTube

TikTok is revamping its desktop platform to take on YouTube in the realm of long-form videos. They’re rolling out better tools for creators and tweaking their algorithms, making it clear they want to move beyond just short clips and grab a bigger slice of the online video pie. This shift might change how people consume video content and could put some pressure on YouTube’s stronghold in the market.

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YouTube Aims to Smooth Out Ad Breaks

YouTube’s shaking up mid-roll ads starting May 12! Fewer interruptions during key moments, more ads at natural breaks. Older videos get auto-updates, but creators can opt out. A new tool helps spot disruptive ads, and mixing auto and manual slots could boost revenue by over 5%. Win-win!

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YouTube Enhances Premium Experience with New Audio and Playback Features

YouTube is testing new features for Premium users, including high-quality 256kbps audio, 4x playback speed on mobile, and “Jump Ahead” on the web. They’re also expanding picture-in-picture for Shorts on iOS, smart downloads for offline viewing, and AI-driven features like “Ask Music” in the U.K. and Ireland, and conversational AI for video queries.

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