Willow Acquires Elvie Amid Femtech Market Challenges

Willow, known for its wearable breast pumps, is acquiring UK-based Elvie as the femtech market faces consolidation. Elvie, once valued at $241M, struggled financially despite raising $186M. Willow aims to build a broader platform in the $60B women’s health industry, tackling market saturation, funding challenges, and the complexities of scaling hardware startups.

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